Networking Campaign

A Networking Campaign is marketing for social networks promoted and practiced by MarcFreedman. It is a form of communications that is and must be personal, genuine, and one to one to be effective. It is a

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Create a networking campaign to develop and deploy networking products.

and can by networkers with just a few connections or ActiveNetworkers with thousands.

Networking campaign

A networking campaign is a go to market (or in this case go to network) program whereby you proactively create and execute your networking strategy. It should include the following:

• Plan. Rationalize your campaign from start to finish. What is your objective, which connections can you proactively enlist, who are you trying to reach, how do you want to be perceived, what do you expect from your contacts, how will it convert to business?
• Communications. All of your communications, including introduction, followup, and other collaterals should be appropriately crafted to support your campaign.
• Tools.
• Products. Networking products are similar to marketing and support products you may already have. They can be surveys, blogs, reports, white papers, newsletters, groups, free seminars, etc. It's part of soft-selling. At this point you're giving, not taking. These products incent business contacts to accept your contact. They provide value to the recipient, demonstrate your expertise, and open the door to a personal relationship as the first step in a possible business relationship.