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from ArticlesJobSeekers


Networking for The Executive Jobseeker

By MarcFreedman


DallasBlue offers networking help through MyLink Class with courses such as LinkedIn 301:Branding & Marketing, LinkedIn 203: LinkedIn for Jobseekers, and others for both beginner and expert networkers.


We also provide personal consultations in person or over the phone as your Executive Coach. Our experience and expertise goes beyond branding, marketing, and networking to provide the support you need both in the short and long-term, including motivation, strategies, programs, execution, progress tracking, and mental health and balance.


Networking is ideal (I didn't say easy) for finding a job. Why? Because 75% of jobs are not advertised in regular ads. They are created, customized, or opened for specific candidates. It's who you know. And networking is all about the who.


Here are our top executive networking tips that tap into the hidden job market and go beyond responding to posted job openings.


1. Build your personal network. GetStarted by coming up with a plan and building your network. You likely neglected this while working 80 hour weeks on 3 continents when you were employed. Be sure to build and reconnect with this vital base.


2. Brand, Brand, Brand. It's like retail where the only thing that is important is location, location, location. You're not going to be partying like it's 1999 for a while. Those insane boom years are gone. Sure, you might luck out and hear from a recruiter seeking a sales pro with 15 years experience at Oracle selling to the mobile industry in Latin America ... which you did. But are you going to wait for that call?


There are tens of thousands of executives just like you. How are you going to compete? How will hiring executives find you? How will you stand out in the crowd?


3. Create personal "products". Packaging your talents into products is a fundamental part of personal marketing and branding. Such products include research, surveys, blogs, newsletters, etc. Tis always better to give than receive!


4. What is your opportunity scope? Are you looking for a full-time established position? Will you accept part-time consulting work? Are you interested in providing sweat equity at a startup or smaller company? Are you looking for partners to form your own company? The more flexible you can be, the more potential matches you'll find.


5. Develop a strategy. Online networking is no different from offline. You need to plan how you're going to get that next job, including targets, networking paths, and communications vehicles. What are target industries and companies? Who are the key people that can help you get there - including friends, strong connections, recruiters, area and online hubs, industry authorities, organizations and networking groups, etc. Build your NetworkingCampaign.


6. Create relationships. How many hours a day can you spend answering the same job ads everyone else does? Do what people AREN'T doing. Create relationships two ways.


> First, make your initial online contact on a personal level. Everyone appreciates and enjoys knowing fellow industry executives. Share something. What do you have, what can you send, who do you know that the recipient will find personal, valuable, and interesting? It takes a little longer than begging for a job up front, but the payoff is much greater. You'll find your contacts much more cooperative in helping with your job search.


> Next, get on the phone and into offices and meet people, from industry hubs who know people to recruiters in your discipline. That's the only was to ensure they'll remember you among the many other people with whom they do business. Discuss your career needs and interests after, not before, you've developed a relationship.


7. Just do it! Don't forget that networking is PayItForward. Don't expect every contact will be able to help you or that there will be an immediate payoff.

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